Mission & Goals
Our mission at Tweaking Reality Studios has been and always will be to create quality video content for businesses, brands and people. Your story deserves to be told with creativity, respect and excellence. We believe everyone has something influential and meaningful to share. It is our honor to bring your message to life through the art of cinema. We love storytelling. We love people. We take our responsibility as filmmakers seriously.
Use our combined fifteen years of industry experience to produce engaging, professional content that will enhance your marketing strategy and allow you to be seen in a purposeful way.
Use the art of classic cinema and efficient cinematography techniques to create pieces that are visually engaging, as well as true to your story and message.
Give a voice to our community through our passion for documentary filmmaking and storytelling. We want to share your story because it needs to be heard.
Approach each project with diligent attention and respect. Sometimes sharing a story can be vulnerable, so we are sure to handle your project with care.
“Reality changes; in order to represent it, modes of representation must change.”
Bertolt Brecht | German Dramatist
James Coleman II, Co-founder and Lead Director, has always had a camera in his possession. At eight years old he was using a VHS camcorder to script, direct and produce small films. His passion for filmmaking grew as time went on. He attended a career-technical high school, specifically their video production program. During the program he had the opportunity to work for a local production company, where for two years he produced video content for the City of Reno, independent television shows, award-winning documentaries and much more.
In 2016, with the help of his partner Elspeth Summers (Co-founder and Director), Tweaking Reality Studios was created. They began their company producing small documentaries about local Reno artists. They were captivated by the artists’ passion for creativity in the community. From there they built their business on the principle of consistently producing grounded, professional content for their clients.
Since the beginning they have been fortunate to work with a wide variety of clients in a wide array of industries. Their clientele consists of University of Nevada Reno, Bishop Manogue High School, Nevada Museum of Art, Carson High School, Carson City Tourism Authority, Truckee Meadows Community College, Carson City Library, the State of Nevada, Nevada Momentum, St. Teresa School and Sierra Arts Foundation.